Social Media Strategy
Reinforcing Brand Voice and Identity
Social media allows businesses to build their unique brand voice and to?increase?visibility, online?engagement, leads, and ultimately?sales. It allows?for?direct interaction with both existing and potential customers?and is a great way for businesses?to effectively reach specific audiences.?Using?platforms like Facebook, Instagram, SnapChat,?Twitter, and LinkedIn,?consumers build and reinforce?strong?personal connections with brands. Businesses use these platforms to relay important messaging that can help shape?a public image and?brand identity. In turn, these connections foster customer retention and advocacy. Customer experiences can be shared with millions of people via social media, which is why it’s imperative for businesses to utilize these platforms.
Understand, Analyze, and?Adjust as Needed
Before creating a social media strategy,?Van West Media performs a social media audit and competitive analysis of each of our clients. We work closely?to understand?which social platforms fit best with our client’s product or service needs. We then carefully?develop and implement a both short and long term strategies as needed.?We also?offer both?training and content development services that allow you to focus on?your business while we create content, monthly calendars, schedule?posts and perform?updates for you. As part of our services, we meet with each of our clients on a monthly basis to review social media analytics and adjust our strategy?accordingly.?We make sure that your social media marketing is tailored to the specific goals of your company and that it is meeting your goals and?growing your business.
our capabilities include:
- Social Media Strategy
- Content Marketing
- Community Management
- Social Advertising